Advertisers will control the frequency of CTV campaigns

The source – 

Google has allowed advertisers to control the frequency with which CTV campaigns are shown at the viewer level. 

What's the benefit

Advertisers will get more reach at a lower cost, while avoiding oversaturation and possible viewer annoyance due to repetitive ads by adjusting it.

For example, if an advertiser has set the frequency at 5 ads per week, Display & Video 360 can adjust the campaign so that the user sees no more than 5 ads total times on YouTube, Hulu and other CTV apps.


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