The source – blog.google
Google has allowed advertisers to control the frequency with which CTV campaigns are shown at the viewer level.
What's the benefit
Advertisers will get more reach at a lower cost, while avoiding oversaturation and possible viewer annoyance due to repetitive ads by adjusting it.
For example, if an advertiser has set the frequency at 5 ads per week, Display & Video 360 can adjust the campaign so that the user sees no more than 5 ads total times on YouTube, Hulu and other CTV apps.
