Google Profiles may require additional verification



Джерело – seroundtable.com

Google Business Profiles has updated its help documentation on how to validate your company. There's a new paragraph in the guide. It informs that Google may require a company to do additional verification using a different validation method:

Google Profiles may require additional verification

This could lead to a "more rigorous verification process" and thus "reduce the number of fake locations on Google Maps".

Current verification methods for Company Profiles include: 

  • a phone call; 
  • sending a text message; 
  • email;
  • video recording; 
  • live video call; 
  • a postcard with a unique verification code. 

Western experts advise businesses to treat their Google Profile like a website: optimize the page, update opening hours, provide more relevant information, respond to feedback, etc.

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