Repeat ads and an Instagram camera link: news from Meta

The source – 

The Ads Manager cabinet has been notified that products and creatives from catalog-based campaigns will be re-shown in organic Facebook and Instagram formats. An example of such a format would be the Instagram Shop feed.

In addition Meta has allowed an Instagram camera link with an AR effect to be used for the button in the ad. The ad will display a button with a call to action "Try it in the camera."

Advertiser actions: 

  • specify the destination - "Site"; 
  • enter the link to access the AR effect of the camera.

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