There’s a new target for Reels ads

The source – 

The Ads Manager team has allowed a new engagement type for Instagram Reels ads to be set up – "Publication Interaction" 

A notice about it appeared in the Ads Manager cabinet.

Setting the "Publication Interaction" goal will allow advertisers to get more reactions to the publication: comments and reposts of the video.

To configure it, you need to: 

  • go into Ads Manager; 
  • create a new campaign or select an existing one; 
  • select "Involvement" on the goal setting page. 
The "Publication Interaction" goal

At the bottom of the page you will see the target configuration block where you can select the "Interaction with publication" as the engagement type.


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