The source – seonews.ru
Platform eLama will become part of a group of companies Yandex. Their representatives say that changes will not affect the work of eLama clients.
The technology platform will continue to operate under this brand. All conditions and rates, a set of available advertising systems and tools will remain the same. But the deal will allow eLama to find new customers and scale business.
In turn, the benefits for Yandex is that it will receive the technological part of the service and an experienced team that is well aware of the needs of small and medium-sized businesses, small advertising agencies and knows how to work with them.
The parties expect to close the deal by the end of Q2 2022 after approval by the Federal Antimonopoly Service.
