Reach collapsed in Instagram recommendations

The source – 

Following the fall in Instagram coverage from recommendations (Explore), Adam Mosseri explained the reasons to users.

Thus, he said that Instagram employees decided to focus on a tighter connection between bloggers and their community. The head of the social network noted that Instagram users could build a tighter relationship with their followers, rather than with strangers in recommendations.

External links in posts are not planned at all – because it would "destroy the Instagram ecosystem." 

In addition, the social network is working on the function of public collections: bloggers will be able to share their folders with saved files. Such a feature is analogous to a key function of Pinterest, the image board.


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