Updated detailed targeting options in Meta starting Jan. 19, 2022



The source – developers.facebook.com

Starting Jan. 19, 2022, the Meta staff will remove some detailed targeting options because they relate to topics that people may perceive as sensitive. These changes have been previously announced

Examples include:

  • health-related causes (e.g., "lung cancer awareness," "World Diabetes Day," "chemotherapy");
  • Sexual orientation (e.g., "same-sex marriage" and "LGBT culture");
  • religious practices and groups (e.g., "Catholic Church" and "Jewish holidays")
  • political beliefs, social issues, causes, organizations, and figures.

In addition, as in previous updates, targeting options that are not widely used will also be removed because they may duplicate others or be too detailed.

Campaigns will continue to run for eight weeks after that, until March 17, 2022, which should give advertisers time to test alternatives.

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