Google Ads updates: columns and metrics



The source – searchengineland.com

Google Ads is rolling out a new user interface for customizable columns. Once the update launches, advertisers will be able to link to

  • percentage of impressions received on the search and contextual-media network; 
  • phone call rates; 
  • spreadsheet features;  
  • much more. 

Metrics that have been added are:

  1. Spreadsheet Functions.
  2. Comparison and calculation of metrics by date ranges.
  3. Showing columns without metrics, such as campaign name or budget.
  4. Specifying other special columns.
  5. Percentage of clicks and impressions received on the search network and CMC.
  6. Three metrics for phone calls.
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