The source – sostav.ru
A new tool became available for advertisers to evaluate the effectiveness of complex video campaigns – Cross-Media Reach Reporting (XMR). That's because Mediascope data has been added to the TV ad planning tool Reach Planner, which can be combined with data from YouTube.
With XMR you can find out:
- the total reach that resulted from the placement, including YouTube's incremental reach;
- the reach per channel by age segment;
- the number of views of the advertising message on TV and YouTube;
- Cost per on-target reach for the campaign and separately for TV and YouTube.
The tool also shows whether the average frequency target for each platform and for the campaign as a whole has been reached and draws conclusions for future launches.