New research template in Google Analytics 4



The source – support.google.com

Google Analytics 4 has created a new research template. It's called Predict top spenders. (Predict top spenders).

The new research is based on predictive metrics. It shows which marketing channels will be effective in the near future and require a budget reallocation in their favor.

To access this template, you need to: 

  • go to the "Research" section; 
  • select the "Template Gallery"; 
  • scroll to "Examples of Use"; 
  • select "Forecasting the largest expenses".
New research template in Google Analytics 4
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