The source – blog.youtube
Setting up and launching YouTube video ads for SMBs now fits into 4 steps. So, to create a campaign, advertisers need to:
1) log into your Google Ads account;
2) select a video on your YouTube channel or upload a new one;
3) indicate the target audience;
4) indicate the advertising budget.
To set up the target audience for displaying ads, you need to limit the location of users by country and city. And then specify the characteristics that unite potential customers.