Meta bans detailed interest targeting



The source – facebook.com 

Examples of such sensitive interest topics are:

  • health ("lung cancer," "chemotherapy," "World Diabetes Day");
  • religious practices and communities ("Catholic Church," "Jewish holidays")
  • ethnicity and race;
  • sexual orientation ("same-sex marriage," "LGBT culture");
  • political and social issues, organizations and figures.

Meta experts suggested trying other tools instead of targeting sensitive topics:

  1. Apply geotargeting. 
  2. Use existing user audiences, for example, based on engagement or data from the site, look-alike audiences and others.
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