Merchant Сenter allowed to display products without unique attributes



The source – support.google.com  

Google Merchant Center has relaxed the requirements for product identifiers: now those without unique identifiers such as GTIN[gtin], MPN[mpn] and brand[brand] will be allowed to be shown in product and free ads. True, there may be restrictions.

Previously, items for which these mandatory attributes were not specified were rejected and not displayed in ads.

Share

Spelling error report

The following text will be sent to our editors: