The source – support.google.com
Google Merchant Center has launched a new attribute [short_title]. Translated as "short title". The parameter will allow you to specify a capacious and precise definition of the product.
The value of this attribute, unlike the value of the [title] attribute, will only be used in some types of advertising:
- in Discovery campaigns;
- Gmail product listings.
The minimum requirements you need to meet in order to display the product:
- A short title that describes the product exactly.
- The most important characteristics of the product in the name.
- Literacy and brevity.
- Professional vocabulary, but not foreign words.
- Foreign characters, extra spaces and capital letters – delete.
Recommendations for optimizing product information:
- reduce names to 65 characters;
- include the most important features at the beginning of the name;
- add the name of the brand if it influences the purchase of the product.