The source – t.me
The beta version of Instagram has a new type of response to Stories: a hand-drawn drawing.
There is a similar function in iMessage, the user case of which is to draw by hand something in a dialogue with loved ones. Apparently, the developers of Instagram are counting on a similar scenario.
However, the reaction-drawing function can be adapted for marketing needs as well: for example, to launch a mock contest for a new brand logo.
