Drawing – a new type of interaction in Instagram Stories

The source – t.me 

The beta version of Instagram has a new type of response to Stories: a hand-drawn drawing. 

There is a similar function in iMessage, the user case of which is to draw by hand something in a dialogue with loved ones. Apparently, the developers of Instagram are counting on a similar scenario.

However, the reaction-drawing function can be adapted for marketing needs as well: for example, to launch a mock contest for a new brand logo.


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