LinkedIn has published a quick overview of targeted ad metrics

The source –

Linkedin presented a 14-page mini-overview on targeting.

The guide presents:

  • an overview of each element, including the available LinkedIn advertising goals: Job Experience, Education, Demographics, Company, Interests and Traits;
  • a description of how to get started with campaign Manager and an overview of its audience selection tools;
  • notes on estimating audience size for campaigns;
  • explanations for each of the available targeting options.

This is a handy overview of how to set up your LinkedIn campaigns effectively and reminds you of the different ways you can use these settings.


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