The source – socialmediatoday.com
Linkedin presented a 14-page mini-overview on targeting.
The guide presents:
- an overview of each element, including the available LinkedIn advertising goals: Job Experience, Education, Demographics, Company, Interests and Traits;
- a description of how to get started with campaign Manager and an overview of its audience selection tools;
- notes on estimating audience size for campaigns;
- explanations for each of the available targeting options.
This is a handy overview of how to set up your LinkedIn campaigns effectively and reminds you of the different ways you can use these settings.