Changing your WordPress theme can directly affect your site’s ranking in the SERPs

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In one of the short #AskGooglebot video responses, Google's John Mueller said that changing a WordPress theme can directly affect a site's search ranking

Mueller noted that changing a site's theme is often more than just a color update on a site. For example, the theme can often affect:

  • the display of content, including headlines, text and images;
  • page load time and speed;
  • content parameters;
  • internal links and site navigation;
  • the use of structured data.

A good theme can help Google and other search engines understand your site. 


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