Creatopy study: comparing Instagram Reels and TikTok ad campaigns



The source – creatopy.com

The Creatopy team conducted a study by running an ad campaign on Instagram Reels and TikTok with identical settings and creatives. The ads were run in the U.S. and each campaign had a budget of about $1,000.

In the end, Instagram ads showed more reach and impressions with lower CPCs and CPMs. 

Исходные данные рекламных кампаний

On almost all metrics, Instagram Reels ads performed better than TikTok ads.

Результаты исследования

You can read more about the study on the Creatopy blog.

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