AdIndex study on the dynamics of marketing budgets in 2022



The source – adindex.ru 

The Index of marketing sentiment, conducted by AdIndex, is conducted every year. It reflects the dynamics of marketing budgets in the current and next year. 

In 2021 it was attended by 967 marketers from 786 companies. The study was conducted in September.

Changes in the contribution of Internet budgets to total marketing expenditures by segment

For example, with regard to SEO, the active use of this promotional tool will be companies associated with: 

  • tourism, sports and recreation; 
  • medical services; 
  • production of household appliances.

In any case, the share of the digital channel is increasing. In 2021 contextual advertising was in demand.

You can read more about the study at the link.

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