Instagram is the leader of the world’s most downloaded non-game apps

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Instagram was the most downloaded app in Q4 2021. The social network surpassed TikTok, though it remained the leader for the entire year in downloads. In the last 3 months of the past year compared to Q3, Insta's installs increased by 10%.

In addition, Instagram became the first leader-product owned by Meta. Before that place was held by WhatsApp, surrendering its position in Q4 2019.


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