Google has launched diagnostic analytics for Performance Max campaigns



The source – searchengineland.com

Google Ads has launched diagnostic analytics. It should help advertisers make sure their Performance Max campaigns are set up correctly.

The tool is aimed at

  • detection of errors in the settings of advertising campaigns;
  • preventing delays or issues that cause low engagement and difficulty in measuring conversions.

Now, when launching a new Performance Max campaign, the advertiser can click on the button "Show all campaign diagnostics" (Show all campaign diagnostics) and get a list of automatically detected problems related to:

  • account status;
  • billing;
  • conversion tracking;
  • advertising campaign budget;
  • strategic goals and rates;
  • campaign status;
  • effectiveness of ad content.

While diagnostic analytics only work for Performance Max campaigns, Google plans to roll them out to other campaign types in the next few months.

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