The source – support.google.com
From March, vehicle advertising will be available to all advertisers in the United States, and will be available later in other countries. This ad format will help promote vehicles to potential Google.com customers.
The information contained in the advertiser's vehicle data feed will be used. When the user clicks on the ad, they will be taken to the vehicle description page on the advertiser's website, where they will learn the details and fill out the ice form.
Such advertising will help advertisers find an audience with a high willingness to buy: those who used beta ads increased conversions by about 25%.
Ads may contain:
- car image;
- brand and model;
- price;
- run;
- advertiser name.
Vehicle advertising may not be used to promote automotive parts, accessories, tires or services.
