Google launches Search Ads 360 integration for Google Analytics 4

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On Monday, Google launched Search Ads 360 integration for Google Analytics 4 (GA4).

The GA4 resource integration from Search Ads 360 will allow:

  • export conversions from GA4 to Search Ads 360;
  • export Search Ads 360 campaign and spend data to GA4;
  • GA4 mobile and desktop metrics to display in Search Ads 360 reports (applies to advertisers using the new Search Ads 360 interface).

The integration of Search Ads 360 data with GA4 allows advertisers to see sessions, users and conversions in the context of parameters such as source, campaign, medium and default channel grouping. They will also be able to view cross-channel attribution data in model and conversion path comparison reports.

Contextualizing the data can enable decisions and more effective campaigns. This integration can also help advertisers save time that might otherwise be spent navigating between GA4 and Search Ads 360.


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