Google to prohibit turning off affiliate video sites in Video Action campaigns

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Google Ads announced updates related to the Video Action format:

  1. Video Action campaigns will soon disable the ability to turn off GVP sites.

GVP, Google Video Partners, is an ad placement option that allows you to place ads on Google Video Partners. Video Action ads also appear in YouTube search results, videos, channel pages, and the video hosting homepage.

It can now be turned off in Video Action campaigns. But soon this opportunity will disappear.

  1. In Q4 2021, it will become impossible to create TrueView For Action campaigns in the Google Ads interface. It will be possible to create only Video Action ad campaigns. The company representatives clarified that the settings from TrueView for Action will be improved in the Video Action format.

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