Google completed the December 2021 Product Reviews Update



The source – twitter.com

Google search employee Alan Kent confirmed on Twitter that the December 2021 Product Reviews Update rollout is complete. This is another update related to the ranking of product reviews.

The update launched Dec. 1 and took 20 days to fully roll out.

New requirements for reviews:

  1. Confirmation that the review author has actually used the product.
  2. Links to multiple vendors.

However, the changes still only applied to reviews in English and did not affect content in other languages.

Comments from Western experts say that the update was larger than the April update. But volatility persisted throughout the rollout.

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