Google has improved header generation for search results

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A new way to generate page titles in Google Search results was introduced to audiences in late August 2021. Now, the company has improved the title system.

The new system uses HTML title elements (title tags) as the headings shown in search results for most web page results. Title elements are now used about 87% of the time. 

Examples of situations where it might be useful to go beyond the header element:

  1. Half-empty headlines.
  2. Site title.
  3. Obsolete titles.
  4. Inaccurate titles.
  5. Micro-patterned headlines.

The changes Google has made are designed to help compensate for problems that creators may not have previously known about.


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