The source – developers.google.com
The content of the interactive checklist on search engine optimization sites changes depending on the user profile selected.
Three profiles are available to the user:
- Legal entity or marketer – search engine optimization is needed for business development, there is an opportunity to invite consultants to improve the site.
- Developer. Profile for professionals who need to monitor and fix problems with the site's display in Google Search.
- Search Engine Optimization Specialist. A profile for those who are familiar with the basic principles of Google Search, and who need to monitor and optimize traffic, position and view of the site in search results.
In the English version of the document, when you select the "SEO Professional" option, clicking on the "Get Started" button opens a checklist with the steps you can take to optimize your site. Each step contains a link to the corresponding guide, if you hover your cursor over the item).
As for the Russian version, instead of the checklist, the reference document "Introductory information for advanced users" opens.