Google has updated the Title tag guidelines section of its blog

The source – 

Google has updated its blog post's section for developers on how to manage title links in search. This section is about troubleshooting Title tags. 

In order to make Title tags optimal, Google recommends following a few rules

  • use a Title tag on every page of the site; 
  • make Titles brief and informative, avoiding generic language; 
  • do not use too many keywords, an abuse of keywords search engine can consider as spam;
  • avoid repetitive and template texts. Each Title tag has uniqueness;
  • use brand elements in headlines, but do not abuse them; 
  • carefully monitor what and how you close to the robots of the search engine. 

If Google finds links to pages on your site on other resources, it may index them. But if those pages are closed robots.txt, the search engine may use external information to create a link-header. 

Google recommends using the noindex directive to prohibit the indexing of a particular URL. 

As for creating header links in Search Google explains that they are generated automatically based on the content of the page and links to it from other sites. 

The search engine can use the following sources when generating headlines in the search engine: 

  • Title tag content; 
  • main Title of the page; 
  • Title and sub-title tags on the page, such as H1; 
  • other prominent text on the page highlighted in a particular style;
  • other text on the page;
  • the text of links on the page;
  • the text in the links that point to the page. 

If the header links in the search are different from the contents of the Title tags, you need to check if there are any problems in the tags.

Problems in the tags

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