Google may separate the advertising business into a separate structure



The source – wsj.com

Google can separate a part of its business, which deals with auctions and placement of advertisements on sites and applications, into a separate company within the structure of the Alphabet holding. This is reported by The Wall Street Journal.

The initiative to separate part of Google into a separate company was put forward to avoid an antitrust lawsuit in the United States. But whether the structural changes will help prevent a lawsuit is unclear. The value of the new division, depending on the assets included in it, can amount to tens of billions of dollars.

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