Google Ads is testing favicons in ad URLs



The source – searchengineland.com

Google Ads is now testing the display of favicons in search ads. The first to respond was a tweet from Internet marketer Darcy Burke, who mistook the favicon for an emoji.

Google Ads spokeswoman Jeannie Marvin emphasized in a reply tweet that it was a favicon, not an emoji. She confirmed that Google Ads is testing favicons as part of a series of experiments. 

The favicon is displayed in the ad next to the site address.

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