Google Ads has changed the name of Discovery video ads to In-feed video

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Video ads Discovery on YouTube began to be called In-feed video. This change will not affect the configuration and operation of existing campaigns, that is, no additional action on the part of advertisers is required. 

In-feed video ads are shown: 

  • in YouTube search results; 
  • on the main page of the mobile version of YouTube; 
  • in the list with the similar videos. 

Money is deducted from your advertising account only if the user clicks on the video icon and goes to the YouTube viewing page. In-feed videos can be launched in campaigns with a brand and product interest goal.


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