Google Ads: New Budget Report

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Google Ads has announced the arrival of a new budget report that visualizes data on daily spending, monthly limit, and monthly spending forecast.

This report will show:

  • spending for each day of the reporting month;
  • monthly spending limit – from this amount the system calculates the average budget that can be spent per day;
  • a forecast of expenses for the month, if the month is not over yet.

Spending per day can be 2 times the average daily budget, when the ad has a better chance of getting clicks and conversions. But the total spending for the month does not exceed the monthly limit, and the new report shows this information.

If the average daily budget changes during the month, the report will show how the change will affect the month's spending and recalculate the spending forecast.


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