Google Ads started changing the status of ad groups

The source – 

This update will affect ads that were previously rejected for violations, but are now considered acceptable, because the rules of Google Ads have changed. In the status of these ads will appear labeled eligible (limited) policy (past violation). This marking can be translated into Russian as "Allowed (formerly restricted due to violation of previous policy).

To check the status of listings you need: 

  1. Go to the "Ads and Extensions" section in the advertising cabinet. 
  2. Hover your cursor over the "Status" column. 
  3. A notification will pop up automatically. 

Through the notice of ad status change, you can file an appeal and make changes to the ad.

Marking an ad eligibility review will help prevent accidental spending on old ads.


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