The source – support.google.com
There will be three changes to Performance Max campaigns:
- A/B tests will work;
- a new goal for offline sales will appear;
- the new statistics, recommendations, and optimization score will be displayed.
A/B tests for Performance Max will start working at the end of 2022. They will help entrepreneurs better evaluate the effectiveness of campaigns for business. During this year, Performance Max will provide improved statistics with data on attribution, audience, auctions and their impact on campaign performance.
A new “offline sell” objective for Performance Max campaigns will be coming in the coming months. It can be used to optimize sales in the store, in addition to the already existing goal "Visits to offline points of sale."
In addition, Internet marketers plan to add tools for optimizing campaigns for seasonal promotions at offline points of sale in the summer of 2022. This allows advertisers to take advantage of the optimization score and receive recommendations to improve the performance of their campaigns.
