The source – about.fb.com
The social network announced new opportunities for potential buyers. The program will now redirect them from the ads to where they are more likely to make a purchase. To do this, you will need to study their buying behavior – for example, offer specific special offers and promotions to those who are interested.
Also Facebook released:
- announcement of stores in WhatsApp in some countries;
- implementation of artificial intelligence and augmented reality for Instagram Shopping;
- offering on the US Shops Marketplace.