Facebook is testing personalized ad solutions for stores



The source – about.fb.com

The social network announced new opportunities for potential buyers. The program will now redirect them from the ads to where they are more likely to make a purchase. To do this, you will need to study their buying behavior – for example, offer specific special offers and promotions to those who are interested.

Also Facebook released:

  • announcement of stores in WhatsApp in some countries;
  • implementation of artificial intelligence and augmented reality for Instagram Shopping;
  • offering on the US Shops Marketplace.
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