The source – facebook.com
The Facebook team plans to expand testing of the feature to exclude certain topics and content categories for ads in the news feed.
A limited number of advertisers with ads in English will have access to it. They will be able to exclude topics such as
- "News and Politics";
- "Social Issues";
- "Crime and tragedy".
Facebook will also allow users to control whether they want to see ads on the above topics in the ad preference settings. They will be able to control the ranking in the news feed.