Facebook simulates conversions for iOS 14.5 users who turn off tracking

The source – socialmediatoday.com 

Advertisers who have selected 7 days post-click attribution now have access to statistics on possible conversions for iOS 14.5 users who have disabled tracking. The simulated data is not as accurate as the actual data, but it will also affect the understanding of the true effectiveness of the ad.

Advertisers who run Facebook ads for “Site Conversions” and those targeting Android users have the opportunity to optimize their campaign for an event outside the top 8. Therefore, iOS 14.5+ users who have abandoned AppTrackingTransperancy cannot be reached.

To optimize a campaign for a new event, you do not need to pause it for up to 72 hours and then restart it manually. But the frequency of changing priorities remains the same.


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