The source – facebook.com
Facebook introduced a new format for promoting video services. It's called Dynamic Ads for Streaming (DAS) and is a directory of personalized content. The main goal of the tool is to attract an audience. The company expects that this format will lead to a significant increase in conversion.
A news feed ad will invite users to watch relevant movies based on an analysis of their Facebook and Instagram preferences. Advertising is available on various devices (smartphones, tablets or desktops).
At the heart of DAS is a new catalog template and content prioritization model. Now the owner of the video platform only needs to set up a campaign once, after which he will be able to add new projects to the carousel and attract the attention of new users, turning them into subscribers.