YouTube has launched a Shopping platform for live shopping

The source –

The YouTube team has launched a Shopping platform to showcase products with the ability to buy them live. The service has created a section called for the new live streaming platform.

Live streaming hosts can: 

  • showcase products from the companies they partner with; 
  • interact with the audience;
  • create a survey in broadcast chats.

Viewers will be able to shop not only on the stores' sites, but also in the YouTube service itself, if a supported store is connected to the broadcast channel.


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