The source – blog.youtube
The YouTube team has launched a Shopping platform to showcase products with the ability to buy them live. The service has created a section called youtube.com/shopping for the new live streaming platform.
Live streaming hosts can:
- showcase products from the companies they partner with;
- interact with the audience;
- create a survey in broadcast chats.
Viewers will be able to shop not only on the stores' sites, but also in the YouTube service itself, if a supported store is connected to the broadcast channel.