Chrome browser blocking third-party cookies is delayed



The source – theverge.com

Google is moving the date for blocking third-party cookies in the Chrome browser to 2023, citing the need to increase the preparation time. The company intends to work closely with regulators to develop new technology that will replace cookies for targeting ads.

All changes will be coordinated with the UK Competition and Markets Authority. A grace period will help advertisers rebuild in preparation for the change.

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