Automatic marking for free ads launched in Merchant Center

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Google Merchant Center launches automatic tagging for free product offers.

This feature, when used with third-party web analytics tools, allows you to understand how often clicks on free ads lead to purchases.

When a user clicks on a free offer, a special identifier is automatically added to the URL. The option helps:

  1. Track site conversions across all browsers for free offers, including local ones placed on the "Shopping" tab. Other types of conversions will not be taken into account.
  2. Generate separate reports on the effectiveness of free ads in other services, such as Google Analytics.

You can read more about this feature in the Help.


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