The analytical company Seo Clarity has published the results of a study on the distribution of clicks in Google



The source – seoclarity.net

The company Seo Clarity has published the results of a study on the distribution of clicks in Google output. 

It analyzed more than 750 billion impressions for 17+ billion unique keywords in order to analyze CTR by such criteria:

  • position; 
  • device (mobile and desktop);; 
  • country; 
  • seasonality; 
  • industry.

The key results of the study showed:

  1. CTR of top 10 organics decreased significantly.
  2. Mobile results receive 85.8% more impressions than desktop results.
  3. Approximately 65% of searches remain click-free for organics.
  4. Mobile users are less likely to click on well ranked results than desktop users.
  5. Top 1 CTR: For desktop, the average is 8.17%; for mobile, it's 6.74%.
  1. By country: the lowest CTR for both Top 10 and Top 20 is in the US - 9.13%.
  2. Users scroll more: CTR 17-20 positions is actually higher than CTR 11-16 positions.
  3. The minimum CTR is in May and December, the maximum is from July to September.
  4. The CTR of positions depends significantly on subject matter. Clothing & Fashion has the lowest average CTR (1.43%), and Real Estate has the highest average (2.45%).

You can read more about the study in the company report.

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