On May 26 at 15:00, Esputnik and ITForce email marketing specialist Anastasia Cherepanova will hold a joint webinar.
His main theses:
- Database segmentation. What is it and why do you need to segment?
- What criteria can be used to segment and what does it give? (gender, age, names, interests, age and number of purchases, amount of purchases, geo, etc.)
- Where to get the data?
- we analyze the data of activity in the service;
- subscription or registration form (additional fields,
- integration with the shopping cart for segmentation by orders;
- using scripts in eSputnik for segmentation.
You can book a seat at try.esputnik.com.
Event updated: webinar video uploaded.