Webinar “How to segment a database if you don’t have enough customer data?”


On May 26 at 15:00, Esputnik and ITForce email marketing specialist Anastasia Cherepanova will hold a joint webinar.

His main theses:

  1. Database segmentation. What is it and why do you need to segment?
  2. What criteria can be used to segment and what does it give? (gender, age, names, interests, age and number of purchases, amount of purchases, geo, etc.)
  3. Where to get the data?
  • we analyze the data of activity in the service;
  • subscription or registration form (additional fields,
    interactive form);
  • letter-questionnaire;
  • integration with the shopping cart for segmentation by orders;
  • using scripts in eSputnik for segmentation.

You can book a seat at try.esputnik.com.

Event updated: webinar video uploaded.

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