The project was made by:
Maryna Kolomoyets, project account manager.
Service: SEO-promotion of the website.
Project: Dominanta is a leader in Ukraine in the supply of reliable labeling equipment.
Region: Ukraine.
Term of work: 9 months.
The Goal: to take a leading position in the niche.
It is extremely important to understand the individual characteristics of the project, as each niche and company is unique. The market and consumer expectations are constantly changing, so it is necessary to dynamically adapt to new realities. SEO promotion of the Dominanta website has become a real challenge for our team. And we are proud to say that the cooperation turned out to be extremely fruitful and demonstrated our readiness to work with reputable clients.
What is unique about Dominanta?
The company is a leading supplier of a wide range of industrial equipment and consumables for marking, labeling, product tracking and integrated industrial solutions. Dominant’s customer base includes leading companies in the food, pharmaceutical, cosmetics, automotive, construction and woodworking industries.
The company’s core business is the supply of innovative and high-tech industrial equipment for labeling various products. “Dominant keeps abreast of innovations in the labeling industry, offers comprehensive solutions to protect products from counterfeiting, the ability to replace a printer for repair, and lease equipment on favorable terms.
To improve the efficiency of their website and promote their business online, the company turned to our team. The task was to bring the web resource to the top of the search results for key search queries.
Development of an SEO promotion strategy
Firstly, our team conducted a thorough audit of the web resource, which revealed technical issues that needed to be addressed immediately:
- the presence of duplicate pages;
- repetition of products in different categories;
- errors in the sitemap;
- the lack of meta descriptions on subcategory pages and the inability to automatically add them.
Based on the identified shortcomings, our experts identified strategic directions for the project’s development. In particular, it was planned to optimize the website structure, create new landing pages, create an effective semantic core, and build up the link profile.
Step 1. Collecting and expanding the semantic core of the website
We started the internal optimization of the project with a careful selection of target keywords that corresponded to the website’s topic. This is a critical step, as the right choice of keywords ensures the relevance of the content for users and better perception of the website by search engines.
The following was taken into account:
- Search queries used by competitors. Competitor analysis allows you to identify popular and sought-after phrases in this area.
- Frequency and effectiveness of the selected keywords. The use of high-frequency keywords increases the chances of getting into the search results, while low-frequency keywords can be effective for narrow queries.
- Correct distribution of queries across the pages of the website. Each page should be optimized for a specific set of relevant keywords.
After careful analysis and selection, the key phrases were distributed across the website’s pages, and a detailed technical task was drawn up for copywriters to write optimized content.
The text content on the website was significantly updated and brought in line with the requirements of search engines and user behavioral factors. This ensured better visibility in organic search results and improved user interaction with the website.
Step 2. Technical optimization
Technical specialists scanned the website and did the following:
- eliminated the 500 error on the pages, which could lead to incorrect display of content and deterioration of the user experience;
- added meta tags to the pages of the Ukrainian version of the website, which will help improve the visibility of the resource in search engines and facilitate its indexing;
- corrected errors in the Sitemap file to ensure that the website structure is displayed correctly for search engines.
In addition, the website was thoroughly checked for security issues, loading speed, and adaptation of the mobile version. After a comprehensive analysis, no critical errors or shortcomings were found.
Step 3. Improve your link profile
In order to restore the link profile, it was necessary to act cautiously and carefully when choosing websites for link placement. The following requirements were set for donor websites:
- High percentage of indexing of the donor website’s pages by search engines. This is important because links from non-indexed pages will have no value for search engines.
- Absence of filters from search engines on the donor website. The presence of filters can lead to the fact that search engines will ignore links from this resource.
- The optimal number of outbound links from the entire website, including the main and internal pages. An excessive number of links can be harmful and considered spam.
- No signs of spam and acceptable traffic figures.
To increase the effectiveness of link profile restoration, it was significant to carefully analyze and select high-quality platforms for link placement. Priority was given to resources that were as relevant as possible to the client’s website. This ensured a more natural and relevant link mass.
Main results of the project
In the first month, the total number of visits and views increased 1.37 times. Later, these figures continued to grow rapidly. In general, over the 8 months of promotion, the company managed to increase the number of clicks from search engines by 2.2 times.
At the beginning of the project, 201 of the client’s keywords were in the top 10 of Google. After 9 months, this number increased to 847. In total, 28% of the queries were in the top 3 of Google, 36% in the top 10, and 45% in the top 30. Cooperation with the client continues.
