- 1. Conditions and features
- 2. Advantages and disadvantages of the service
- 3. How to connect a website: step by step algorithm
Google AdSense is the most popular among contextual and image advertising services. You can connect your site or a mobile application to it, and the program will automatically place text, banner, link or multimedia advertisers’ ads on it that are appropriate in context.
When you add a new site, Google checks if you own the site and if it is eligible to serve ads, i.e. whether your site is eligible for the AdSense program. At the same time, it determines itself which advertisement to show on your site. There are two ways to place advertisements – manual and automated.
1. Conditions and features
In order for Google to add a site to AdSense, the following conditions must be met:
- the site must contain unique content;
- it is good if there is a lot of it;
- but it should not include 18+ content, advertising of some areas of alcohol, cigarettes and drugs;
- check the availability of contacts on the site;
- you need to add the ads.txt tag to the root of the site and insert links to the Google data collection policy;
- lightweight and clear design will be an advantage.
Advertisers who have submitted a completed and verified billing profile, full name and valid address are credited with ad serving payouts.
Withdrawing money is possible in several ways:
- to a bank account;
- by bank transfer;
- using the Western Union Quick Cash system.
2. Advantages and disadvantages of the service
Advertising using Google AdSense is actively used by news portals, information sites and blogs. Benefits of using the service:
- Simplified registration and comfortable conditions for admission to the affiliate program.
- The ability to use a pay-by-click campaign (when visitors click on advertising links) or earn income from ad impressions.
- Reliable payment methods.
- Prompt technical support.
However, there are also disadvantages:
- Calculation currency is dollars.
- It is almost impossible to restore an account that has been blocked.
- The threshold amount is $100. You can withdraw money only if it is exceeded.
3. How to connect a website: step by step algorithm
The rules for adding a resource to a program are quite simple. You don’t need to register an account separately if you already have a Google account. The check usually takes several days, maximum two weeks.
Before accepting a request to create an account, Google will ask you to:
- fill in the contact details (if they are not already in the profile through which you entered);
- specify the URL of your site;
- select a country and region;
- accept the Terms of Service.
In addition, you will need to familiarize yourself with the rules.
Fig. 1 – Adding a site to Google AdSense. Step 1
Further, after creating an account, a payment profile will be generated – you must fill in the address to which information about it will be received.
Fig. 2 – Add the site to Google AdSense. Step 2
We add a new resource to the database:
- go to the menu on the left to the “Sites” tab;
- on the right, click on the blue “Add site” block;
- enter the domain name.
Fig. 3 – Add the site to Google AdSense. Step 3
Then click “Save and Continue”.
Fig. 4 – Add the site to Google AdSense. Step 4
As a result, connecting the site to AdSense is very simple:
- copy the proposed code snippet that Google generates on its own;
- we insert it into the html-code of the site header between the <head> and </head> tags.
At the same time, it will not be visually noticeable anywhere.
Fig. 5 – Add the site to Google AdSense. Step 5
It is important to add this code to every page on which you want to display your ad. Make sure this procedure is followed. The code will need to be sent for verification.
After the check is complete, your site will be ready to serve ads. Next, you need to go to the Ads tab and select their formats that you plan to show to your audience.
As we can see, the algorithm for adding a site is simple. Google AdSense remains a very useful service today, which allows even small web resources to earn money on advertising. Success in promoting!