{"id":2715,"date":"2021-05-25T10:27:12","date_gmt":"2021-05-25T07:27:12","guid":{"rendered":"https:\/\/ppcseo.com\/?post_type=stati&#038;p=2715"},"modified":"2021-05-26T14:56:39","modified_gmt":"2021-05-26T11:56:39","slug":"osvaivaem-google-tag-assistant","status":"publish","type":"stati","link":"https:\/\/ppcseo.com\/en\/articles\/ppc\/osvaivaem-google-tag-assistant","title":{"rendered":"Mastering Google Tag Assistant"},"content":{"rendered":"\n<p>Google Tag Assistant is a free tool for the Google Chrome browser. This extension is very useful for those who work with contextual advertising \u2012 it saves system resources and works quickly.<\/p>\n\n\n\n<p>Its main functions are as follows:<\/p>\n\n\n\n<ol><li>Quickly identify pages that don&#8217;t have Google Analytics code installed.<\/li><li>Diagnose implementation issues and get bug reports during the tagging phase.<\/li><li>See which ones are triggered and which data are being transmitted.<\/li><li>Minimize the collection of corrupted data, troubleshoot.<\/li><li>Record a sequence of actions that users take on a site in order to identify configuration issues.<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"487\" height=\"596\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/chto-proverjaet-tag-assistant-1.png\" alt=\"Image 1 to the article Mastering Google Tag Assistant\" class=\"wp-image-2677\" title=\"What Tag Assistant checks\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/chto-proverjaet-tag-assistant-1.png 487w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/chto-proverjaet-tag-assistant-1-245x300.png 245w\" sizes=\"(max-width: 487px) 100vw, 487px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">Fig. 1 \u2012 What Tag Assistant checks<\/p>\n\n\n\n<p><br>What tags does Google Tag Assistant work with:<\/p>\n\n\n\n<ul><li>Google Analytics;<\/li><li>Google Ads conversion tracking tag;<\/li><li>Google Tag Manager;<\/li><li>remarketing tag<\/li><li>and others.<\/li><\/ul>\n\n\n\n<h2 class=\"blog-h2\" id=\"scroll_one\">1. Configuring Google Tag Assistant<\/h2>\n\n\n\n<p>Install the Google Tag Assistant extension from the Chrome web store.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"332\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/tag-assistant-v-magazine-chrome-2-1024x332.png\" alt=\"Image 2 of the article Mastering Google Tag Assistant\" class=\"wp-image-2680\" title=\"Tag Assistant in the Chrome store\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/tag-assistant-v-magazine-chrome-2-1024x332.png 1024w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/tag-assistant-v-magazine-chrome-2-300x97.png 300w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/tag-assistant-v-magazine-chrome-2-768x249.png 768w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/tag-assistant-v-magazine-chrome-2.png 1037w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">Fig. 2 \u2012 Tag Assistant in the Chrome store<\/p>\n\n\n\n<p><br>Install and enable Google Tag Assistant by clicking on the icon at the top, to the right of the address bar.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"422\" height=\"261\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/ustanovka-tag-assistant-3.png\" alt=\"Image 3 of the article Mastering Google Tag Assistant\" class=\"wp-image-2683\" title=\"Installing Tag Assistant\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/ustanovka-tag-assistant-3.png 422w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/ustanovka-tag-assistant-3-300x186.png 300w\" sizes=\"(max-width: 422px) 100vw, 422px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">Fig. 3 \u2012 Installing Tag Assistant<\/p>\n\n\n\n<p><br>By default, the extension is disabled, so when you click on the blue icon, click &#8220;Enable&#8221; at the bottom left of the drop-down window. After refreshing the page, the tool will work.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"452\" height=\"274\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/vybiraem-nuzhnuju-opciju-tag-assistant-4.png\" alt=\"Image 4 of the article Mastering Google Tag Assistant\" class=\"wp-image-2686\" title=\"Select the desired Tag Assistant option\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/vybiraem-nuzhnuju-opciju-tag-assistant-4.png 452w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/vybiraem-nuzhnuju-opciju-tag-assistant-4-300x182.png 300w\" sizes=\"(max-width: 452px) 100vw, 452px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">Fig. 4 \u2012 Select the desired Tag Assistant option<\/p>\n\n\n\n<p><br>Click on the tool icon, select &#8220;Parameters&#8221; and enter the domain you want to check. The two bottom \u201ccheckboxes\u201d should be active. The first one is responsible for writing the data of the page that opens. The second one is for automatically opening the report, otherwise you will have to open it manually.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"471\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/vybiraem-domen-dlja-otslezhivanija-tegov-5.png\" alt=\"Image 5 for the article Mastering Google Tag Assistant\" class=\"wp-image-2689\" title=\"Choosing a domain for tag tracking\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/vybiraem-domen-dlja-otslezhivanija-tegov-5.png 512w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/vybiraem-domen-dlja-otslezhivanija-tegov-5-300x276.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">Fig. 5 \u2012 Choosing a domain for tag tracking<\/p>\n\n\n\n<p><br>The extension icon changes color and will show different numbers depending on the detected tags and their number:<\/p>\n\n\n\n<ul><li>red will indicate a critical error. Such a tag can distort data in reports and may not work properly.<\/li><li>yellow \u2012 the placement of such a tag can lead to consequences that are difficult to foresee;<\/li><li>blue \u2012 there are minor errors in the tag or you can give additional tips on optimizing tags;<\/li><li>green \u2012 no errors were found, all tags are working.<\/li><\/ul>\n\n\n\n<ol start=\"4\"><li>Next, change the level of detail for all tags (please ask for details).<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"730\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/smena-urovnja-detalizacii-tegov-s-default-na-detailed-information-6.png\" alt=\"Image 6 of the article Mastering Google Tag Assistant\" class=\"wp-image-2692\" title=\"Changing the tag verbosity from &quot;Default&quot; to &quot;Detailed Information&quot;\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/smena-urovnja-detalizacii-tegov-s-default-na-detailed-information-6.png 473w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/smena-urovnja-detalizacii-tegov-s-default-na-detailed-information-6-194x300.png 194w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">Fig. 6 \u2012 Change the level of detail of tags from &#8220;Default&#8221; to &#8220;Detailed Information&#8221;<\/p>\n\n\n\n<ol start=\"5\"><li>The next item is to manually enable &#8220;Autocheck&#8221; and &#8220;Debug GA&#8221;.<br>The first parameter enables the extension on all Chrome tabs, the second replaces the Google Analytics Debugger (debugging the Google Analytics code without changing the tracking code itself).<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"462\" height=\"276\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/zavershajushhie-shagi-nastrojki-google-tag-assistant-7.png\" alt=\"Figure 7 for the article Mastering Google Tag Assistant\" class=\"wp-image-2695\" title=\"The final steps of setting up Google Tag Assistant\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/zavershajushhie-shagi-nastrojki-google-tag-assistant-7.png 462w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/zavershajushhie-shagi-nastrojki-google-tag-assistant-7-300x179.png 300w\" sizes=\"(max-width: 462px) 100vw, 462px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">Fig. 7 \u2012 The final steps of setting up Google Tag Assistant<\/p>\n\n\n\n<p><br>The instrument setup is complete. As you can see, it is very simple.<br>Now let&#8217;s talk about how to analyze the results of this diagnosis.<\/p>\n\n\n\n<h2 class=\"blog-h2\" id=\"scroll_two\">2. How to interpret Google Tag Assistant results<br><\/h2>\n\n\n\n<p>Open the Assistant result in a new window and look at the color of the icons. To view information related to a specific tag, click on the tag name in this list.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"477\" height=\"512\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/rezultaty-raboty-google-tag-assistant-8.png\" alt=\"Image 8 for the article Mastering Google Tag Assistant\" class=\"wp-image-2698\" title=\"Google Tag Assistant results\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/rezultaty-raboty-google-tag-assistant-8.png 477w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/rezultaty-raboty-google-tag-assistant-8-279x300.png 279w\" sizes=\"(max-width: 477px) 100vw, 477px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">Fig. 8 \u2012 Google Tag Assistant results<\/p>\n\n\n\n<p><br>As you can see from the screenshot with an example, there are no questions about Google Tag Manager in this case &#8211; everything works correctly.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"512\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/otchet-po-tegam-na-stranice-google-tag-assistant-9.png\" alt=\"Image 9 for the article Mastering Google Tag Assistant\" class=\"wp-image-2701\" title=\"Google Tag Assistant Page Tags Report\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/otchet-po-tegam-na-stranice-google-tag-assistant-9.png 380w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/otchet-po-tegam-na-stranice-google-tag-assistant-9-223x300.png 223w\" sizes=\"(max-width: 380px) 100vw, 380px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">Fig. 9 \u2012 Report on tags on the Google Tag Assistant page<\/p>\n\n\n\n<p><br>The Metadata tab shows the code version, site ID, and Google Tag Manager container.<br>The Code Snippet displays a snippet of code that is important for troubleshooting.<br>The &#8220;Where to optimize&#8221; subsection displays general notices (or errors, if any) with links to help articles that can help fix this. Let&#8217;s see what the problem is with the blue icon.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"385\" height=\"512\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/problemnoe-mesto-najdennoe-google-tag-assistant-10.png\" alt=\"Figure 10 for the article Mastering Google Tag Assistant\" class=\"wp-image-2704\" title=\"Problem spot found by Google Tag Assistant\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/problemnoe-mesto-najdennoe-google-tag-assistant-10.png 385w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/problemnoe-mesto-najdennoe-google-tag-assistant-10-226x300.png 226w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">Fig. 10 \u2012 Problem spot found by Google Tag Assistant<\/p>\n\n\n\n<p><br>Thus, we see that 2 tags are identified on the site \u2012 Google Analytics and Google Tag Manager. No serious errors were found: Non-standard implementation, as explained by Google, does not in any way affect the operation of tags.<br><\/p>\n\n\n\n<h2 class=\"blog-h2\" id=\"scroll_three\">3. Transition recording<\/h2>\n\n\n\n<p><br>You can use Google Tag Assistant Recordings to test if Analytics tracking is working properly on a specific site. Before using it, you need to identify the main transition stages that should be recorded.<\/p>\n\n\n\n<p>They usually include visiting certain pages on this site or other web resources that contain links to a page. So, for online stores, this sequence of actions may include visiting the checkout pages.<br>After enabling recording you need to reload the current page.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"451\" height=\"604\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/funkcija-google-tag-assistant-recordings-11.png\" alt=\"Figure 11 for the article Mastering Google Tag Assistant\" class=\"wp-image-2707\" title=\"Google Tag Assistant Recordings feature\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/funkcija-google-tag-assistant-recordings-11.png 451w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/05\/funkcija-google-tag-assistant-recordings-11-224x300.png 224w\" sizes=\"(max-width: 451px) 100vw, 451px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">Fig. 11 \u2012 Google Tag Assistant Recordings feature<\/p>\n\n\n\n<p><br>After reviewing the installation and interpretation of the results of the Google Tag Assistant extension, we see that this tool will be useful for any work with tags and saves specialists a lot of time.<br>It should be noted that the Google Tag Assistant extension does not track user activity on the Web and does not send data to third parties. The tool only checks the tags on the pages visited by users and shows the results.<\/p>\n","protected":false},"featured_media":2671,"comment_status":"open","ping_status":"closed","template":"","tags":[83,91],"stati_category":[59],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Functions, installation and operation of Google Tag Assistant<\/title>\n<meta name=\"description\" content=\"Free tool for Google Chrome. 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