We have already provided a guide to video specs and sizes<\/a>, including those for Instagram ads. Today it’s the turn of Facebook.<\/p>\n\n\n\n
Facebook video ad specs<\/h2>\n\n\n\n
Facebook is now very much focused on video. And the statistics prove it: the vast majority of Facebook users (98.5%)<\/a> browse the site from their mobile devices, and 81.8% access the app only on mobile devices. This means that advertising needs to be adapted to these devices.<\/p>\n\n\n\n The network<\/a> itself provides the following infographic on image proportions:<\/p>\n\n\n Fig. 1 \u2014 Proportions of Facebook ad images<\/p>\n\n\n\n The network also recommends uploading “highest resolution source video available without letter\u00a0or\u00a0pillar\u00a0boxing”.<\/p>\n\n\n\n For mobile, videos should be vertical (4:5, 9:16, or 16:9) or square (1:1) if the video is to be shown on both devices.<\/p>\n\n\n\n As for the length of the video: Facebook recommends<\/a> keeping videos short, at 15 seconds or less, so that users watch them to the end. Also, make your videos understandable without sound or add subtitles so that users who view the feed with the sound off can understand what the ad is about.<\/p>\n\n\n\n In general, Facebook suggests using motion and sound to attract attention, tell a brand story, or showcase product benefits.<\/p>\n\n\n\n Below are the specifications and ad sizes required for all types of video ads on Facebook.<\/p>\n\n\n\n Feed video ads<\/strong> are classic Facebook video ads that appear among content from friends, groups, pages, and advertisers in a user’s news feed.<\/p>\n\n\n\n Information about text components:<\/p>\n\n\n\n Fig. 2 \u2014 Advertising in the Facebook feed<\/p>\n\n\n\n Specification of ads in the feed:<\/p>\n\n\n\n Facebook Instant Articles is a mobile-optimized ad format that allows content creators to share interactive, fast-loading articles on Facebook.<\/p>\n\n\n\n To develop a beautiful formatting or design similar to the brand design of the site, the network recommends using the Style Editor<\/a>. It should be remembered that although sound is optional for this type of advertising, subtitles are not supported for such content.<\/p>\n\n\n\n Data about the text:<\/p>\n\n\n\n Fig. 3 \u2014 Advertising on Facebook Instant Articles (source<\/a>)<\/p>\n\n\n\n You can also use 360-degree video for some advertising purposes. When users see an ad of this type, they can rotate their device to view the ad in full view.<\/p>\n\n\n\n Facebook In-Stream Video Ads<\/strong> allow advertisers to show 5-15-second video ads in the middle of a video that are unskippable to people who are already watching Facebook videos on desktop or mobile devices.<\/p>\n\n\n\n When setting up In-Stream ads, advertisers can selectively choose the target audience for video ads in this format. Since these ads are targeted to a specific audience, viewers of the same video can see different ads depending on their interests.<\/p>\n\n\n\n In-Stream ads on Facebook are played during the video (in the middle of the video) by content creators who specifically tailor their content to the Facebook audience. Here, ads appear only on mobile devices and only after 60 seconds of the main video content.<\/p>\n\n\n\n Video ads on Audience Network can appear before or during video content (at the beginning or in the middle) on hundreds of publisher websites and apps, and can last 10-30 seconds. With the help of Audience Network, In-Stream video ads are available on both mobile devices and desktops.<\/p>\n\n\n Fig. 4 \u2014 Facebook In-Stream Ads (source<\/a>)<\/p>\n\n\n\n Facebook search results video ads appear when people search for content on Facebook or in the Marketplace. These ads support both images and video.<\/p>\n\n\n Fig. 5 \u2014 Video ads in the feed (source<\/a>)<\/p>\n\n\n\n Besides the news feed, this is another placement where Facebook shows video ads. When a Facebook user clicks on a video from their News Feed, it opens in the Video Feed (or Facebook Watch), which contains suggested videos that appear as users scroll down the page.<\/p>\n\n\n\n A video channel opens when a user clicks on a video in their home news feed, offering additional videos they might like. Video ads appear in between these regular videos.<\/p>\n\n\n Fig. 6 – Ad on the Watch tab<\/p>\n\n\n\n Right column<\/strong> video ads<\/strong> are a desktop-only format. This type of ad is most often displayed on the right side of the screen next to Facebook pages, but it can also appear elsewhere.<\/p>\n\n\n\n Facebook right column ads are similar to News Feed ads, except that they contain only landscape images (no video) and are smaller. These used to be standard Facebook ads, but now they are mainly targeted to mobile channels.<\/p>\n\n\n\n Facebook Business Explore<\/strong> helps users discover new businesses that may be of interest to them in certain niches (restaurants, clothing, or beauty). When a user stops scrolling through the feed to read or view a post from a particular business page, Facebook will show them a new Explore Businesses section below the post, featuring other businesses similar to the one they are viewing. Business Explore content includes both paid ads and regular posts.<\/p>\n\n\n\n Social networks are focused on visuals. It’s hard to imagine Instagram or Facebook without an attractive image. Users won’t even notice the ad, let alone click through. Therefore, each ad that an advertiser uploads to Facebook must have at least 1 image, or several.<\/p>\n\n\n\n Different locations and formats require different sizes, so advertisers need to be sure that all ad requirements and specifications are met to ensure successful moderation.<\/p>\n\n\n\n Depending on the purpose of the ad (e.g., awareness or engagement), you can use a panorama or 360\u00b0 photo in Facebook ads. Facebook will recognize them automatically.<\/p>\n\n\n\n The network offers to use:<\/p>\n\n\n\n These are the classic Facebook image ads<\/strong> that appear between the content of friends, family, groups, and pages in your News Feed.<\/p>\n\n\n Fig. 7 \u2014 Graphic advertising in the feed<\/p>\n\n\n\n This desktop-only format is most often displayed on the right side of the screen next to Facebook pages, but it can also appear elsewhere.<\/p>\n\n\n\n Since the images in the right column are very small, Facebook recommends not adding text to them.<\/p>\n\n\n\n Fig. 8 \u2014 Advertising in the right column<\/p>\n\n\n\n In this format, articles open immediately in the app in an optimized reading experience. Ads will be displayed in Instant Article, just like ads in a print magazine.<\/p>\n\n\n\n Marketplace Image Ads<\/strong> are a great way to reach a highly engaged audience that is already in the mood to shop and buy.<\/p>\n\n\n\n Fig. 9 – Marketplace graphic ads<\/p>\n\n\n\n Searching on Facebook is a bit like shopping ads on Google: they are placed on a separate tab where you can easily find the content you need both on the Marketplace and on Facebook in general.<\/p>\n\n\n\n Search results image ads<\/strong> help advertisers connect with users who are looking for content relevant to your product and niche.<\/p>\n\n\n\n Business explore ads help users discover new companies in niches they are interested in.<\/p>\n\n\n Fig. 10 – Business explore graphic ads (source<\/a>)<\/p>\n\n\n\n Business Explore content includes both paid advertising and regular publications.<\/p>\n\n\n\n Facebook carousels<\/strong> are a very convenient type of ads: they are images or videos combined in one ad.<\/p>\n\n\n\n Carousels allow you to display from 2 to 10 images and videos in one ad, each with a separate link. The user can scroll through them freely without having to go to a new page.<\/p>\n\n\n\n Carousels appear in several places on Facebook, and their sizes and characteristics are very similar for all of them.<\/p>\n\n\n\n The carousels that appear between content from friends, family, groups, and pages are a great addition to the classic Facebook feed.<\/p>\n\n\n Fig. 11 – Carousel ads in the feed<\/p>\n\n\n\n Characteristics of Feed Carousel images and videos:<\/p>\n\n\n\n This desktop-only format is most often displayed on the right side of the screen next to Facebook pages, but it can also appear elsewhere.<\/p>\n\n\n\n Keep in mind that only the first card of the carousel is visible in the right column. Facebook recommends not adding text or design elements on top of these images.<\/p>\n\n\n\n Image and video specifications in the carousel in the right column:<\/p>\n\n\n\n Marketplace carousel ads<\/strong> are a great way to reach a highly engaged audience that is already in the mood to shop and buy, and carousels offer an even more interactive viewing experience here.<\/p>\n\n\n Fig. 12 – Carousel ads on Facebook Marketplace (source<\/a>)<\/p>\n\n\n\n Characteristics of images and videos in the Marketplace carousel:<\/p>\n\n\n\n Business Explore carousel ads are similar to the Recommendations page. The section helps users learn about new companies and brands in niches they are interested in.<\/p>\n\n\n\n Business Explore content includes both paid advertising and regular publications. Carousels are a great way to create an interactive experience and help customers with their purchases.<\/p>\n\n\n Fig. 13 – Business Explore carousel ads (source<\/a>)<\/p>\n\n\n\n Specifications for images and videos in carousels:<\/p>\n\n\n\n More than 1 billion stories are posted on the Facebook app every day. And the number is growing every day. Facebook Stories ads appear to users in between the regular content of friends, brands, and family accounts they follow.<\/p>\n\n\n\n Stories ads use videos, images, and carousels (in Messenger). For any type of content, Facebook suggests leaving a 250-pixel border without text or logos at the top and bottom of the image. In this way, advertisers can avoid hiding their design behind a heart button or a reply box.<\/p>\n\n\n\n By the way, ads in Facebook and Instagram stories have the same size and characteristics, so you can use the same ads for both places. At the same time, you can check where your ads are more effective.<\/p>\n\n\n\n Stories are displayed in full screen and allow you to add emojis, stickers, and interactive features (question boxes or polls) to your ads. Stories will be displayed for 5 seconds or until the user swipes forward.<\/p>\n\n\n Fig. 14 – Announcement in a story (source<\/a>)<\/p>\n\n\n\n Facebook Stories are a great way and place to showcase vertical video.<\/p>\n\n\n\n Video story ads<\/strong> will play for up to 15 seconds or less if the video is shorter. You can also split the video into 2 or 3 separate story cards.<\/p>\n\n\n Fig. 15 – Video ads in stories (source<\/a>)<\/p>\n\n\n\n Carousel ads (Messenger Stories) are displayed in Messenger right above the user’s main inbox. This means that users can view ads without even leaving the app.<\/p>\n\n\n\n These carousels have the same characteristics and dimensions as conventional carousels.<\/p>\n\n\n\n Image and video carousel specifications:<\/p>\n\n\n\n Reels is a format to be reckoned with. Facebook suggests using Reels to explore trends, tell customers about a product, or highlight a brand’s history.<\/p>\n\n\n\n Reels are displayed in the main feed or on the Reels tab, which opens a vertically scrolling viewer (for mobile).<\/p>\n\n\n Fig. 16 – Reels Facebook page<\/p>\n\n\n\n Reels are stories that don’t disappear. They will appear in the feed between the regular content of the accounts that users follow. Users can comment, like, view, save, share, and skip reels ads.<\/p>\n\n\n\n Video Reels can last up to 60 seconds. And during this time, the brand will have time to tell a story, build relationships, and allow users to see the product in action.<\/p>\n\n\n\n You can also make a video from images. That is, you can edit several images into 1 video, add music, design elements, text, etc.<\/p>\n\n\n Fig. 17 – Reels with an image (source<\/a>)<\/p>\n\n\n\n Overlay Reels image ads allow you to display a product or service on the Reels view screen.<\/p>\n\n\n\n Static images can appear at the beginning of a video or remain on the screen as a banner. Since these images are very small, Facebook recommends that you don’t add any text or design elements.<\/p>\n\n\n\n Reels can also contain carousels. And such ads have the same specifications as carousels.<\/p>\n\n\n\n Collections<\/a> usually include a cover image or video of several products. When a user clicks on an ad, a full-screen instant experience<\/a> opens.<\/p>\n\n\n Fig. 18 – Advertising in collections (source<\/a>)<\/p>\n\n\n\n The concept of advertising in collections is similar to a carousel, but in collections, all content is displayed simultaneously. If necessary, you can set up automatic playback of the cover video when the user scrolls through the collection.<\/p>\n\n\n\n![\"\u0420\u043e\u0437\u043c\u0456\u0440\u0438](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2023\/08\/01-proporcii-kartinok-v-facebook-1024x410.png\")
<\/figure><\/div>\n\n\nFeed video ads<\/h3>\n\n\n\n
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![\"\u0420\u0435\u043a\u043b\u0430\u043c\u0430](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2023\/08\/02-reklama-v-strichci-facebook.png\")
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Facebook Instant Articles<\/h3>\n\n\n\n
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![\"\u0420\u0435\u043a\u043b\u0430\u043c\u0430](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2023\/08\/03-reklama-v-facebook-instant-articles.png\")
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In-stream video ads<\/h3>\n\n\n\n
![\"In-Stream](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2023\/08\/04-reklama-in-stream-ads-facebook-1024x952.png\")
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Search results video ad<\/h3>\n\n\n\n
![\"\u0412\u0456\u0434\u0435\u043e\u0440\u0435\u043a\u043b\u0430\u043c\u0430](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2023\/08\/05-videoreklama-v-strichci.png\")
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Video feed ads<\/h3>\n\n\n\n
![\"\u0412\u043a\u043b\u0430\u0434\u043a\u0430](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2023\/08\/06-reklama-na-vkladci-watch-1024x805.jpg\")
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Right column video ads<\/h3>\n\n\n\n
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Facebook Business Explore<\/h3>\n\n\n\n
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Facebook image ad specs<\/h2>\n\n\n\n
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Feed image ads<\/h3>\n\n\n\n
![\"\u0413\u0440\u0430\u0444\u0456\u0447\u043d\u0430](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2023\/08\/07-grafichna-reklama-v-strichci.png\")
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Right column image ads<\/h3>\n\n\n\n
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![\"\u0420\u0435\u043a\u043b\u0430\u043c\u0430](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2023\/08\/08-reklama-v-pravomu-stovpci.png\")
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Instant article image ads<\/h3>\n\n\n\n
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Marketplace image ads<\/h3>\n\n\n\n
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![\"\u0420\u0435\u043a\u043b\u0430\u043c\u0430](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2023\/08\/09-grafichni-ogoloshennja-marketplace-1024x391.jpg\")
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Search results image ads<\/h3>\n\n\n\n
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Business explore image ads<\/h3>\n\n\n\n
![\"\u041e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2023\/08\/10-grafichni-ogoloshennja-business-explore.png\")
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Facebook carousel ad specs<\/h2>\n\n\n\n
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Feed carousel ads<\/h3>\n\n\n\n
![\"\u041a\u0430\u0440\u0443\u0441\u0435\u043b\u044c](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2023\/08\/11-ogoloshennja-karusel-v-strichci.png\")
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Right column carousel ads<\/h3>\n\n\n\n
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Marketplace carousel ads<\/h3>\n\n\n\n
![\"\u041a\u0430\u0440\u0443\u0441\u0435\u043b\u044c](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2023\/08\/12-ogoloshennja-karusel-na-facebook-marketplace.png\")
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Business Explore carousel ads<\/h3>\n\n\n\n
![\"\u041a\u0430\u0440\u0443\u0441\u0435\u043b\u044c\u043d\u0456](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2023\/08\/13-karuselni-ogoloshennja-business-explore.png\")
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Facebook story ad specs<\/h2>\n\n\n\n
Image story ads<\/h3>\n\n\n\n
![\"\u041e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2023\/08\/14-ogoloshennja-v-storis.jpg\")
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Video story ads<\/h3>\n\n\n\n
![\"\u0412\u0456\u0434\u0435\u043e\u0440\u0435\u043a\u043b\u0430\u043c\u0430](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2023\/08\/15-videoreklama-v-storis.png\")
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Carousel ads (Messenger Stories)<\/h3>\n\n\n\n
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Facebook Reels ad specs<\/h2>\n\n\n\n
![\"\u0420\u0435\u043a\u043b\u0430\u043c\u0430](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2023\/08\/16-rozdil-rils-v-fejsbuk.png\")
<\/figure><\/div>\n\n\nVideo Reels ads<\/h3>\n\n\n\n
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Image Reels ads<\/h3>\n\n\n\n
![\"\u0420\u0456\u043b\u0441](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2023\/08\/17-rils-z-zobrazhennjam.png\")
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Overlay Reels image ads<\/h3>\n\n\n\n
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Carousel Reels ads<\/h3>\n\n\n\n
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Facebook collection ad specs<\/h2>\n\n\n\n
![\"\u0420\u0435\u043a\u043b\u0430\u043c\u0430](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2023\/08\/18-reklama-v-kolekcijah-520x1024.png\")
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![\"\u041a\u043e\u043b\u0435\u043a\u0446\u0456\u0457](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2023\/08\/19-ogoloshennja-kolekcii-v-strichci.png\")
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