![\"Instalanding](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/11\/ris.-1-instalending-v-ego-iznachalnom-dizajne-primer-pandora.png\" "\\"")
<\/figure><\/div>\n\n\nFig. 1 \u2013 Instalanding in its original design (an example of <\/a>@pandora<\/a>)<\/p>\n\n\n\n However, this style of format is not relevant for several years. In addition to the fact that you need to upload all the posts at once, making a huge whole picture, when you scroll down, you can immediately see how “blurred” the rest of the tape.<\/p>\n\n\n Fig. 2 \u2013 Instalanding with broken harmony (an example of @santogarde<\/a>) It is also worth noting that even if in a single grid of Instagram account posts such pieces of the mosaic look like pieces of the whole, each individual post in the feed will seem strange to users and will not always attract attention. Instalanding as an advertising unit can gather in one place all the information which the user needs:<\/p>\n\n\n\n By successfully combining all the most necessary information for the buyer in one place, you will get a structured page that presents your company. Each square must answer a specific question. The user will be interested in your offer and perform the target action you need \u2013 write to direct, make an order, sign up for a visit, etc.<\/p>\n\n\n Fig. 3 \u2013 An example of a client-oriented profile of a training center (from the web<\/a>) And even lengthening the feed over time, you will be sure that useful and relevant information is always visible in the profile.<\/p>\n\n\n\n Instalanding format will be optimal for promotion in the following cases:<\/p>\n\n\n\n Fig. 4 \u2013 An example of a beauty salon @evergreensalon.id<\/a> <\/p>\n\n\n\n <\/p>\n\n\n\n Instalanding has many advantages<\/strong>:<\/p>\n\n\n\n Thus, it is a convenient and aesthetic way to draw attention to a brand, a product or service. <\/p>\n\n\n\n Among the disadvantages can be called only investment in the work of the designer, if you want to have a quality profile at once. But if you work on it yourself with the help of programs, then this disadvantage is leveled.<\/p>\n\n\n\n Fig. 5 \u2013 An example of a designer @z.h.e.l.e.z.n.y.a.k<\/a> landing page<\/p>\n\n\n\n A long <\/strong>instagram can consist of more posts. Accordingly, more information will fit on it \u2013 all the following posts complement the previous ones. Constant posting will bring organic coverage. The only aspect \u2013 you should not upload more than 15 posts per day, in order not to get under lockdown.<\/p>\n\n\n Fig. 6 \u2013 An example of the banding of the club of girls-entrepreneurs @gureeva.club<\/a> <\/p>\n\n\n\n Separately, it is worth mentioning such a type of instalanding, as a commodity. In this case, all posts demonstrate products. It is important to keep a unified style of images and specify in the product descriptions all the characteristics and prices of the products. The header of the profile contains:<\/p>\n\n\n\n Merchandise instalandings also have a chance to receive organic coverage due to frequent product updates.<\/p>\n\n\n Fig. 7 \u2013 An example of a product page in a single concept @green_art_kiev<\/a> <\/p>\n\n\n\n It remains to think about the design of instalending for a particular business.<\/p>\n\n\n\n The insta-trends for 2021 are thought-out visuals in a single style for all posts, natural photos, Stories Highlights not disappearing in the feed after 24 hours, vertical photos and videos, more text in the posts. All of this is worth considering when designing a feed.<\/p>\n\n\n Fig. 8 \u2013 An example of trends in 2021 @svetocopycom<\/a> In fact, the band starts not even with the posts, and with a cap, which should tell what product or service you offer, set out the benefits of contacting you and offer to place an order (For example, “Design project of an apartment in a week. It’s free if you do it with us! Order here\u2026.”). We wrote more about the Instagram account as a landing page in this material<\/a>. Here is an example of an outdated style of instalanding, but with a reference to the profile:<\/p>\n\n\n![\"Instalanding](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/11\/ris.-2-instalending-s-narushennoj-garmoniej-primer-santogarde.png\" "\\"Fig.")
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Current trends show that the feed gravitates toward an infinite length of feed. It’s updated by adding additional block posts with the information that’s relevant at the moment. However, this trend in 2021 can no longer be called trendy.<\/p>\n\n\n\n1. What is the use of instalanding for business?<\/h2>\n\n\n\n
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![\"Instalanding.](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/11\/ris.-3-primer-klientoorientirovannogo-profilja-treningovogo-centra-iz-seti.png\" "\\"Fig.")
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![\"Instalanding,](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/11\/ris.-4-primer-lendinga-salona-krasoty-evergreensalon.id_.png\")
<\/figure><\/div>\n\n\n2. Advantages and ways to create a feed on Instagram<\/h2>\n\n\n\n
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Instalanding can be divided into a square and long layout.<\/p>\n\n\n\n
A square <\/strong>consists of nine posts, forming a 3\u00d73 landing page. The pages often have only the headlines or a key phrase, and the basic information can be learned by going to the description of the posts. It is important to select these key phrases so that they hooked users and they went to read the posts themselves. But as a rule, in this case, the audience is attracted by targeting ads or redirected to another account.<\/p>\n\n\n![\"Instalanding](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/11\/ris.-5-primer-lendinga-stranicy-dizajnera-z.h.e.l.e.z.n.y.a.k.png\" "\\"Example")
<\/figure><\/div>\n\n\n![\"Landing](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/11\/ris.-6-primer-lendinga-kluba-devushek-predprinimatelej-gureeva.club_.png\" "\\"Example")
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![\"Floral](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/11\/ris.-7-primer-tovarnogo-lendinga-v-edinoj-koncepcii-green_art_kiev.png\" "\\"Fig.")
<\/figure><\/div>\n\n\n3. Unique instalandering design<\/h2>\n\n\n\n
![\"Thoughtful](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/11\/ris.-8-primer-tendencij-v-2021-svetocopycom.png\" "\\"Fig.")
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![\"Instalanding](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/11\/ris.-9-instalending-test_na_3000.png\" "\\"Fig.")
<\/figure><\/div>\n\n\n![\"Instalanding](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/11\/ris.-10-primer-instalendinga-zolotoyvek.ua_.png\" "\\"Example")
<\/figure><\/div>\n\n\n![\"Landing](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/11\/ris.-11-primer-lendinga-svetocopycom-obedinennogo-fonom.png\" "\\"Example")
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