{"id":10579,"date":"2021-10-15T12:39:13","date_gmt":"2021-10-15T09:39:13","guid":{"rendered":"https:\/\/ppcseo.com\/?post_type=stati&#038;p=10579"},"modified":"2023-04-05T16:29:15","modified_gmt":"2023-04-05T13:29:15","slug":"articles-pochemu-net-konversij-v-instagrame","status":"publish","type":"stati","link":"https:\/\/ppcseo.com\/en\/articles\/pochemu-net-konversij-v-instagrame","title":{"rendered":"Why there are no conversions in Instagram"},"content":{"rendered":"\n<p>Any advertiser who runs ads in social networks wants quick and clear results: it&#8217;s not enough to set it up, it&#8217;s important to get conversions with it. But it often happens that the clicks on the targeted ads, for example, in the social network, a lot, but the number of sales is still not growing. What if <strong>there are clicks, but no sales <\/strong>in Instagram?<\/p>\n\n\n\n<p>The simplest scheme by which social network users interact with ads while viewing the feed looks like this:<\/p>\n\n\n\n<ul><li>advertisement post;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-1-primer-reklamnogo-posta-671x1024.jpg\" alt=\"Why there are no conversions on Instagram. Advertising post\" class=\"wp-image-10490\" width=\"336\" height=\"512\" title=\"Example of a promotional post advertise\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-1-primer-reklamnogo-posta-671x1024.jpg 671w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-1-primer-reklamnogo-posta-197x300.jpg 197w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-1-primer-reklamnogo-posta.jpg 720w\" sizes=\"(max-width: 336px) 100vw, 336px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"> Fig. 1 \u2013 Example of a promotional post advertisement post;<\/p>\n\n\n\n<ul><li>go to the store (site or social networking site);<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-2-perehod-na-sajt-posle-klika-576x1024.png\" alt=\"Why there are no conversions on Instagram. Go to site\" class=\"wp-image-10493\" width=\"288\" height=\"512\" title=\"Switching to the site after a click\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-2-perehod-na-sajt-posle-klika-576x1024.png 576w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-2-perehod-na-sajt-posle-klika-169x300.png 169w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-2-perehod-na-sajt-posle-klika.png 720w\" sizes=\"(max-width: 288px) 100vw, 288px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"> Fig. 2 \u2013 Switching to the site after a click<\/p>\n\n\n\n<ul><li>ideally, the purchase of a product or order of a service.<\/li><\/ul>\n\n\n\n<p>The above chain of action is simple enough, but any of its links can break, often at the last stage. In this case, it is worth figuring out why the scheme does not work, i.e. <strong>there are clicks \u2013 no orders.<\/strong> Targeted advertising generates the primary interest of Instagram users, but it surely can not provide sales. To make it pay for itself, let&#8217;s analyze all the possible reasons for the lack of orders.<\/p>\n\n\n\n<h2 class=\"blog-h2\" id=\"scroll_one\">1. Possible reasons for lack of orders<\/h2>\n\n\n\n<p>Before you change ad campaign settings, you need to make sure that:<\/p>\n\n\n\n<ul><li>the product\/service is displayed according to target requests \u2013 that is, the product offered satisfies a specific user need;<\/li><li>The terms and conditions offered by you are comparable to those of your competitors;<\/li><li>there are no problems with the relevance of the product\/service and the way to buy or order it;<\/li><li>the application form on the website works correctly;<\/li><li>the landing page is thematic, modern, has a clear and pleasant to the eye interface;<\/li><li>the social network account is designed correctly and clearly \u2013 getting there, the user can immediately orientate himself in the assortment;<\/li><li>the target audience of the product\/service is chosen correctly;<\/li><li>the mobile version of the web resource is no less convenient to use than the desktop version.&nbsp;<\/li><\/ul>\n\n\n\n<p>It would seem that these are obvious reasons for the absence of orders, but it is worth considering them in more detail, based on the peculiarities of Instagram.<\/p>\n\n\n\n<h2 class=\"blog-h2\" id=\"scroll_two\">2. Problems with advertising promise and competitiveness<\/h2>\n\n\n\n<p>First of all, you need to make sure that there are no problems with the perception of the ad:&nbsp;<\/p>\n\n\n\n<ul><li>his text is written concisely, clearly and competently;&nbsp;<\/li><li>it attracts attention, motivates the visitor to read the offer and go to the landing page by clicking on the ad;&nbsp;<\/li><li>the offer must be relevant and contain attractive terms and conditions, thereby convincing the visitor to leave a landing page request to buy a product or order a service.&nbsp;<\/li><\/ul>\n\n\n\n<p>If your product belongs to the luxury category, it is less likely to be bought spontaneously, and therefore generally has a longer decision-making cycle. This is not a case where you can play on a momentary benefit (&#8220;Hurry up, only 65% off today!&#8221;). For example, this is where SEO promotion comes in handy, with a social selling strategy that uses expert content to attract leads.<\/p>\n\n\n\n<p>In addition, it is important to &#8220;look around&#8221; at what is happening in the market for your product\/service. Before launching targeted advertising, you should conduct a preliminary analysis of your competitors. Having drawn conclusions about what works in favor of your selling proposition and what works against it, make adjustments if necessary:<\/p>\n\n\n\n<ul><li>information specified in the profile header;<\/li><li>written texts of product descriptions and informational posts;<\/li><li>the quality of images;<\/li><li>pricing policy.<\/li><\/ul>\n\n\n\n<p>Read customer reviews of the industry&#8217;s top competitors and check the promptness with which experts respond to product inquiries.<\/p>\n\n\n\n<h2 class=\"blog-h2\" id=\"scroll_three\">3. Problems with ordering<\/h2>\n\n\n\n<p>Simplify the customer&#8217;s path to purchase by saving him from unnecessary actions. If after viewing an attractive ad on Instagram he can&#8217;t click and go straight to the product he&#8217;s interested in to place an order, the conversion won&#8217;t happen. He should also not be expected to click on the site when he clicks through:&nbsp;<\/p>\n\n\n\n<ul><li>mandatory registration;<\/li><li>a lot of mandatory fields to fill out;<\/li><li>incomprehensible location of the cart.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-3-registracija-ot-kotoroj-mozhno-ustat-eshhe-do-pokupki-1024x706.png\" alt=\"Why there are no conversions on Instagram. Example of a long registration\" class=\"wp-image-10496\" width=\"768\" height=\"530\" title=\"Registration, which you can get tired of even before the purchase\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-3-registracija-ot-kotoroj-mozhno-ustat-eshhe-do-pokupki-1024x706.png 1024w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-3-registracija-ot-kotoroj-mozhno-ustat-eshhe-do-pokupki-300x207.png 300w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-3-registracija-ot-kotoroj-mozhno-ustat-eshhe-do-pokupki-768x530.png 768w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-3-registracija-ot-kotoroj-mozhno-ustat-eshhe-do-pokupki.png 1237w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">Fig. 3 \u2013 Registration, which you can get tired of even before the purchase<\/p>\n\n\n\n<p>If there is nothing wrong with the promotional offer of the product, then you need to make sure that your site is potentially ready to receive traffic and works correctly.<\/p>\n\n\n\n<h2 class=\"blog-h2\" id=\"scroll_four\">4. Problems with the landing page<\/h2>\n\n\n\n<p>The second intermediate stage of users in the sales funnel will be the landing page (PS) to which they click from your ads on social networks. The purpose of a well-crafted ad  <span style=\"font-size: revert; color: initial;\">\u2013<\/span>  familiarizing the visitor with the offer and his click on the landing page. And this page should interest the user, close his objections and encourage him to buy.<\/p>\n\n\n\n<p>The <strong>landing page<\/strong> is considered what the company already has of these three options:<\/p>\n\n\n\n<ol><li>Official website (needs a large business).<\/li><li>Social network account (store).<\/li><li>Messenger.<\/li><\/ol>\n\n\n\n<p>How do you know which option is right for you?<\/p>\n\n\n\n<p><strong>The site will become an optimal COP <\/strong>if:<\/p>\n\n\n\n<ul><li>it loads quickly \u2013 it&#8217;s important to respect visitors&#8217; time;<\/li><li>you have no minimum order limit and the cost of delivery is not up to 50% of the cost of the order itself. It is logical that many users do not like the extra cost;<\/li><li>items are easy to find, and ordering fields for checkout are only the most necessary.<\/li><\/ul>\n\n\n\n<p>The requirements for the site are high, since it is the site that converts, and the decision to buy is made directly on it, while targeted advertising only attracts interest and entices. The catalog of goods must be clear and convenient, with subsections and filters.<\/p>\n\n\n\n<p><strong>Instagram <\/strong>can also serve as a landing page. To do this, the promotional posts and storis of the account must meet the following requirements:<\/p>\n\n\n\n<ul><li>attract appearance, design, evoke pleasant visual feelings;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-4-profil-cvetochnogo-magazina.png\" alt=\"Why there are no conversions on Instagram. Landing page\" class=\"wp-image-10499\" width=\"632\" height=\"368\" title=\"Profile of a flower store\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-4-profil-cvetochnogo-magazina.png 842w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-4-profil-cvetochnogo-magazina-300x175.png 300w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-4-profil-cvetochnogo-magazina-768x448.png 768w\" sizes=\"(max-width: 632px) 100vw, 632px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"> Fig. 4 \u2013 Profile of a flower store<\/p>\n\n\n\n<ul><li>contain useful content;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-5-primer-poleznogo-kontenta-mify-o-volosah.png\" alt=\"Why there are no conversions on Instagram. Useful content\" class=\"wp-image-10502\" width=\"682\" height=\"614\" title=\"Example of useful content: myths about hair\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-5-primer-poleznogo-kontenta-mify-o-volosah.png 909w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-5-primer-poleznogo-kontenta-mify-o-volosah-300x270.png 300w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-5-primer-poleznogo-kontenta-mify-o-volosah-768x691.png 768w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"> Fig. 5 \u2013 Example of useful content: myths about hair<\/p>\n\n\n\n<ul><li>to answer exhaustively any questions users may have.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-6-grafik-raboty-stroitelnoj-bazy-v-akkaunte-instagrama-1024x737.jpg\" alt=\"Why there are no conversions on Instagram. Schedule\" class=\"wp-image-10505\" width=\"512\" height=\"369\" title=\"The work schedule of the construction base in the Instagram account\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-6-grafik-raboty-stroitelnoj-bazy-v-akkaunte-instagrama-1024x737.jpg 1024w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-6-grafik-raboty-stroitelnoj-bazy-v-akkaunte-instagrama-300x216.jpg 300w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-6-grafik-raboty-stroitelnoj-bazy-v-akkaunte-instagrama-768x553.jpg 768w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-6-grafik-raboty-stroitelnoj-bazy-v-akkaunte-instagrama.jpg 1248w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"> Fig. 6 \u2013 The work schedule of the construction base in the Instagram account<\/p>\n\n\n\n<p>So immediately it becomes clear what product is purchased: what it looks like, what benefits it has, what its price is and whether there are discount offers, from the range of which you can choose if you want.&nbsp;<\/p>\n\n\n\n<p>In addition, pay attention to the first impression: when filling out the profile the header that &#8220;greets&#8221; the user is important. It should contain data on the seller of goods or services, location, delivery methods, and motivate the user to buy from him. It is important to clearly describe what you do for the benefit of the buyer. It is desirable to make the profile design in a single color scheme, take close-up photos of the product in different angles, set up all the buttons. The number of publications should fully reflect the available assortment.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-7-primer-pravilnoj-shapki-profilja.png\" alt=\"Why there are no conversions on Instagram. Profile header\" class=\"wp-image-10508\" width=\"660\" height=\"375\" title=\"An example of a proper profile header\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-7-primer-pravilnoj-shapki-profilja.png 880w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-7-primer-pravilnoj-shapki-profilja-300x170.png 300w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-7-primer-pravilnoj-shapki-profilja-768x436.png 768w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"> Fig. 7 \u2013&nbsp;An example of a proper profile header<\/p>\n\n\n\n<p>If you create a store in <strong>Instagram <\/strong>\u2013 in its design takes into account all the same things that are important for the promotion of the site:&nbsp;<\/p>\n\n\n\n<ol><li>Structure \u2013 any product is easy to find, the availability of product models or the ability to order them is clear. Obviously, the more quality photos, detailed descriptions and characteristics, the easier it is to sell the product.<\/li><li>Stylish design \u2013 Instagram is designed to please the eye, so the beauty of the advertising platform becomes an additional aesthetic factor to choose it for conversion. Advertising creatives from other companies in your industry can be viewed using the Facebook Advertising Library.<\/li><li>Visibility. Lack of prices under posts and quality images will drive visitors away. It&#8217;s good if the latest posts showcase the product you&#8217;re promoting in the ad.<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-8-primer-otsutstvija-ceny-i-otveta-na-vopros-o-nej.png\" alt=\"Why there are no conversions on Instagram. No price\" class=\"wp-image-10511\" width=\"486\" height=\"296\" title=\"Example of the absence of the price and the answer to the question about it\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-8-primer-otsutstvija-ceny-i-otveta-na-vopros-o-nej.png 972w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-8-primer-otsutstvija-ceny-i-otveta-na-vopros-o-nej-300x183.png 300w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-8-primer-otsutstvija-ceny-i-otveta-na-vopros-o-nej-768x468.png 768w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"> Fig. 8 \u2013 Example of the absence of the price and the answer to the question about it<\/p>\n\n\n\n<p>The profile posts themselves can also be used to promote your services, if the post shows good organic metrics: likes, reposts, profile conversions and saves. To find out for sure, you need to look at the statistics of the posts in terms of reach, saves, profile conversions and determine which one is more profitable for advertising.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-9-statistika-postov-642x1024.png\" alt=\"Why there are no conversions on Instagram. Post stats\" class=\"wp-image-10514\" width=\"321\" height=\"512\" title=\"Post stats\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-9-statistika-postov-642x1024.png 642w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-9-statistika-postov-188x300.png 188w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-9-statistika-postov-768x1224.png 768w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-9-statistika-postov.png 803w\" sizes=\"(max-width: 321px) 100vw, 321px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"> Fig. 9 \u2013 Post stats<\/p>\n\n\n\n<p><strong>Storis<\/strong> are relevant in Instagram today. Sometimes they sell even better than posts, since every day you can use them to create a new advertising offer and update your funnel within your account. When you view them, an ad can be shown, and when you click on the button Read more\/go to site\/instore, it will take you to the site, profile, or Instagram Direct.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-10-udachnaja-reklama-v-storis-vidny-izdelie-i-cena-tovara.png\" alt=\"Why there are no conversions on Instagram. Advertising in stories\" class=\"wp-image-10517\" width=\"470\" height=\"439\" title=\"Successful advertising in Stopis (product and price are visible)\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-10-udachnaja-reklama-v-storis-vidny-izdelie-i-cena-tovara.png 940w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-10-udachnaja-reklama-v-storis-vidny-izdelie-i-cena-tovara-300x280.png 300w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-10-udachnaja-reklama-v-storis-vidny-izdelie-i-cena-tovara-768x717.png 768w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"> Fig. 10 \u2013 Successful advertising in Stopis (product and price are visible)<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-11-neudachnaja-reklama-v-storis-ne-sovsem-ponjatno-kakoe-dejstvie-ozhidajut-ot-polzovatelja.png\" alt=\"Why there are no conversions on Instagram. Failed advertising\" class=\"wp-image-10520\" width=\"574\" height=\"478\" title=\"Unsuccessful advertising in the posts\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-11-neudachnaja-reklama-v-storis-ne-sovsem-ponjatno-kakoe-dejstvie-ozhidajut-ot-polzovatelja.png 765w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-11-neudachnaja-reklama-v-storis-ne-sovsem-ponjatno-kakoe-dejstvie-ozhidajut-ot-polzovatelja-300x250.png 300w\" sizes=\"(max-width: 574px) 100vw, 574px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"> Fig. 11 \u2013 Unsuccessful advertising in the posts (not quite clear what action is expected of the user)<\/p>\n\n\n\n<p>How <strong>to retain an interested user with targeting<\/strong>:<\/p>\n\n\n\n<ul><li>demonstrate photo or video reviews of the product from various angles;<\/li><li>show testimonials from grateful customers who have already used the product in practice;<\/li><li>answer the question about price;<\/li><li>show a map, a picture of the front of the facility, or give other directions on how to get there if needed.<\/li><\/ul>\n\n\n\n<h2 class=\"blog-h2\" id=\"scroll_five\">5. Problems with targeting settings<\/h2>\n\n\n\n<p>When analyzed and eliminated the difficulties of advertising, checkout, set up a landing page and checked all the details from the interface to the creatives, you can, if necessary, proceed to change the settings of the advertising campaign.&nbsp;<\/p>\n\n\n\n<p>In order <strong>to track the results of targeted advertising<\/strong>, you will need:<\/p>\n\n\n\n<ol><li>Installed Facebook Pixel.&nbsp;<\/li><li>An account in Google Analytics to track changes in statistics on the site.<\/li><li>Business account for viewing statistics.<\/li><\/ol>\n\n\n\n<p>Pixel is a web analytics tool that allows you to study the actions of people on the site. For social networking, this tool is also useful:&nbsp;<\/p>\n\n\n\n<ul><li>measures the effectiveness of advertising;<\/li><li>allows you to track events that occur on the page;&nbsp;&nbsp;<\/li><li>makes it possible to make sure that the advertisement is seen by the target audience.&nbsp;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.12-piksel-fejsbuk-1024x344.jpg\" alt=\"Why there are no conversions on Instagram. Pixel web analytics tool\" class=\"wp-image-10529\" width=\"768\" height=\"258\" title=\"Pixel Facebook\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.12-piksel-fejsbuk-1024x344.jpg 1024w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.12-piksel-fejsbuk-300x101.jpg 300w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.12-piksel-fejsbuk-768x258.jpg 768w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.12-piksel-fejsbuk-1536x516.jpg 1536w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.12-piksel-fejsbuk.jpg 1919w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"> Fig. 12 \u2013 Pixel Facebook<\/p>\n\n\n\n<p>The pixel helps segment audiences, creating those that look like the most valuable.&nbsp;<\/p>\n\n\n\n<p>If you promote a post through the &#8220;Promote&#8221; button and Storis through the &#8220;Promote&#8221; button, the advertising possibilities are limited. So, you can&#8217;t promote old Storis and those with stickers (quiz, timer, Yes\/No poll, etc.). It is better to use the business account Facebook Ads Manager or Ads Center.<\/p>\n\n\n\n<p>Important targeting settings:<\/p>\n\n\n\n<ul><li>the targets chosen for the display;<\/li><li>the audience selected for advertising;<\/li><li>time of display;<\/li><li>language and region of display;<\/li><li>timing and budget of the advertisement;<\/li><li>devices on which it is shown.<\/li><\/ul>\n\n\n\n<p>It is better to build campaigns according to the principle: one campaign <span style=\"font-size: revert; color: initial;\">\u2013<\/span> one category. It is better to collect within a group of keys with similar meanings and create them under the relevant ads. Optimally, if the title of the ad coincides with the keyword.<\/p>\n\n\n\n<p><strong>How do you choose a target for a display<\/strong>?&nbsp;<\/p>\n\n\n\n<ol><li>There&#8217;s the Traffic goal, which will show ads to those users who not only look at the ads, but also willingly click the link.&nbsp;<\/li><li>In turn, the Message goal is suitable for visitors who are loyal to correspondence and have already received promotional messages \u2013 they will get the opportunity to write to messenger. This goal is suitable when you don&#8217;t have a website: an order message will be written after viewing the ads on the social network.<\/li><li>There is also a Conversion goal for those who can be retargeted. This includes audiences who haven&#8217;t made an order by visiting the site or interacting with social media posts.<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-13-celi-reklamnoj-kampanii.png\" alt=\"Why there are no conversions on Instagram. Campaign Goals\" class=\"wp-image-10523\" width=\"310\" height=\"253\" title=\"Advertising campaign goals\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-13-celi-reklamnoj-kampanii.png 619w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-13-celi-reklamnoj-kampanii-300x245.png 300w\" sizes=\"(max-width: 310px) 100vw, 310px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"> Fig. 13 \u2013 Advertising campaign goals<\/p>\n\n\n\n<p>There is a risk of miscalculating the budget for display. But since much depends on factors such as location, niche, seasonality and cost of goods, and the cost of attracting customers is difficult to predict, it is better to make the first month of adjustment test in the area of $300 per month and adjust it already in the process.<\/p>\n\n\n\n<p>Thus, when setting up targeting in Instagram, it is important to gather an audience interested in the product + an audience similar to it in interests, and re-show ads to those who were already on the site and on the Instagram account, but did not make a conversion.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"903\" height=\"223\" src=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-14-dva-tipa-auditorii-vzaimodejstvujushhie-i-po-interesam.png\" alt=\"Why there are no conversions on Instagram. Targeting\" class=\"wp-image-10526\" title=\"Two types of audience: interacting and by interest\" srcset=\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-14-dva-tipa-auditorii-vzaimodejstvujushhie-i-po-interesam.png 903w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-14-dva-tipa-auditorii-vzaimodejstvujushhie-i-po-interesam-300x74.png 300w, https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/10\/ris.-14-dva-tipa-auditorii-vzaimodejstvujushhie-i-po-interesam-768x190.png 768w\" sizes=\"(max-width: 903px) 100vw, 903px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"> Fig. 14 \u2013&nbsp;Two types of audience: interacting and by interest<\/p>\n\n\n\n<p>Setting up impressions for those who have already studied the information in the account is effective in terms of generating sales. By reminding the visitor about a product he has already seen, the ad encourages him to make a decision.<\/p>\n\n\n\n<h2 class=\"blog-h2\" id=\"scroll_six\">6. Let&#8217;s summarize<\/h2>\n\n\n\n<p>Of course, the situation when there are clicks and no requests is very ambiguous. But launching targeted advertising can&#8217;t be a mechanism for attracting a customer to become an instant tool for making a conversion. Rather, it will raise customer awareness of your products or services, show their benefits and offer exactly what can interest the audience.&nbsp;<\/p>\n\n\n\n<p>To <strong>work effectively targeting advertising<\/strong> is necessary:<\/p>\n\n\n\n<ul><li>think through a promotional offer that makes you stand out among your competitors, design your site and social network well, check the functionality, and place up-to-date information wherever necessary;<\/li><li>check all the other factors that can detract from the visitor&#8217;s conversion \u2013 to do this, look at what stage of the sales funnel users are having difficulty;<\/li><li>properly set up web analytics: work out the relevance of queries, accurately determine the target audience, location, optimize campaign budgets.<\/li><\/ul>\n\n\n\n<p>Effective advertising in Instagram is a complex and multifaceted process. In order to achieve success, it is necessary to constantly test campaigns. Regularly analyzing the results and correcting mistakes increases the chances of getting impressive results.<\/p>\n","protected":false},"featured_media":10581,"comment_status":"open","ping_status":"closed","template":"","tags":[105],"stati_category":[59],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why there are no conversions in Instagram - PPCSEO<\/title>\n<meta name=\"description\" content=\"If you have set up targeting in Instagram, but there are no sales as before, it means that you can analyze the situation and do something to improve it. 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