![\"Fig.](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/08\/ris.-1-primer-struktury-internet-magazina-s-kategorijami-i-podkategorijami-1024x508.png\" "\\"An")
<\/figure><\/div>\n\n\n\nFig. 1 \u2013 An example of the structure of the online store with categories and subcategories<\/p>\n\n\n\n
The main objective<\/strong> of the site structure \u2013 to create a user-friendly navigation system and improve usability. It is with her help user understands in what section is at the moment, how to go to the next or how to return to the previous one.<\/p>\n\n\n\n It should be said that under different types of pages are different in structure, there are three variants:<\/p>\n\n\n\n Fig. 2 \u2013 Example of linear site structure: beauty salon<\/p>\n\n\n\n 2. Hierarchical, or tree-like.<\/em><\/p>\n\n\n\n The first, “root” level \u2013 categories and sections of the site, the second, “branched” \u2013 subcategories, subsections, product pages, etc. Implies the presence of three or more levels of nesting, so it is suitable for large sites that contain large and diverse amounts of information.<\/p>\n\n\n\n For example, for the site of sporting goods the path could be directory \u2192 Rollers, skateboards, scooters \u2192 Rollers \u2192 Female. If there are too many transitions or the path is logically incomprehensible, then the structure needs to be reworked.<\/p>\n\n\n\n Fig. 3 \u2013 Example of a tree-like site structure: online sporting goods store <\/p>\n\n\n\n 3. Block<\/em>: users can go from one page to another without losing the logical relationship. Meets rarely enough and is suitable for small sites where all information is crossed.<\/p>\n\n\n\n Fig. 4 \u2013 Example of the block structure of the site: a children’s art center<\/p>\n\n\n\n In addition, you can take into account the kinds of<\/strong> organization of the structure of the information sites:<\/p>\n\n\n\n Fig. 5 \u2013 Example of alphabetical organization<\/p>\n\n\n\n Fig. 6 \u2013 Example of organization by target audience<\/p>\n\n\n\n Fig. 7 \u2013 Example of Thematic Organization<\/p>\n\n\n\n Fig. 8 \u2013 Example of geographical organization<\/p>\n\n\n\n Fig. 9 \u2013 Example of chronological organization<\/p>\n\n\n\n The navigation system of the site displays its structure:<\/p>\n\n\n\n In order for the site to be at the top of results, there are general requirements for the structure of the site, which must be adhered to, and there are recommended by Google.<\/p>\n\n\n\n What are the requirements <\/strong>for quality structure of the site:<\/p>\n\n\n\n Fig. 10 \u2013 Example of the rule of three clicks on our site<\/p>\n\n\n\n What is required of a good site structure Google<\/strong>:<\/p>\n\n\n\n Use the criteria above to analyze your site. Make changes as recommended, and check the results. Here’s a checklist to see if you’ve done everything right.<\/p>\n\n\n\n So, with the right site structure<\/em>:<\/p>\n\n\n\n For SEO-adapted site structure is important not to miss a single step of the algorithm. So, how to create a good structure for the site step by step:<\/p>\n\n\n\n Let’s form a list of niche leaders for analysis, by search queries and contextual advertising.<\/p>\n\n\n\n Fig. 11 \u2013 Example of searching for competitors in your niche<\/p>\n\n\n\n Next:<\/p>\n\n\n\n A detailed analysis of keywords is needed to ensure that the content on the site is logically organized and meets the key queries of users.<\/p>\n\n\n\n 2. Collect a semantic core and cluster queries<\/strong><\/p>\n\n\n\n Already having some information after analyzing competitors, it is worth performing an additional search for key phrases or words. This can be done with the help of services:<\/p>\n\n\n\n Fig. 12 \u2013 Google Ads interface for keyword searching<\/p>\n\n\n\n Next, you need to cluster queries \u2013 clustering of keys in groups. Automatic clustering services, such as Megaindex<\/a> or Coolakov<\/a> , are useful to facilitate this procedure.<\/p>\n\n\n\n Fig. 13 \u2013 The Megaindex interface<\/p>\n\n\n\n Fig. 14 \u2013 The Coolakov interface<\/p>\n\n\n\n 3. Create final hierarchy<\/strong>:<\/p>\n\n\n\n When you create a root directory should start with the most general categories and gradually move on to a more accurate subsidiary. It is desirable that the name of the rubric reflects a popular user query.<\/p>\n\n\n\n The first categories, parent categories, should be as general as possible in terms of the list of queries they can cover.<\/p>\n\n\n\n 4. Check the structure of the URL<\/strong><\/p>\n\n\n\n Clarify the length and presence of keyword queries in each link, looking at its human comprehension. If necessary, you can unify the coding or language indicator, if the site is multilingual.<\/p>\n\n\n\n 5. Check the transition from page to page on the site<\/strong><\/p>\n\n\n\n The transition of users between pages within one resource is a key usability factor. The cornerstone content that is most relevant for promotion should be re-linked according to its priority, and each important page should include a link to another important page. Internal linking uses both navigational and contextual links. 6. Check the display menu, footer and header<\/strong><\/p>\n\n\n\n The menu can be primary and secondary, horizontal and vertical. It also needs to be displayed equally in both desktop and mobile versions. The footer is a block at the bottom of the pages that contains Contacts, Privacy Policy, etc., while the so-called “header” is placed at the top and is designed to facilitate navigation. These elements are basic to the site. Their convenience and brevity should not cause any doubts.<\/p>\n\n\n\n 7. Create a sitemap<\/strong><\/p>\n\n\n\n Strictly speaking, the site map is not required. But it helps search engines to index the resource faster and looks like a Sitemap file. For robots, the structure of the site will describe the xml-map, for example, created using the tool “Site Analysis”<\/a>. For users, you can create a clickable list of pages – HTML-map.<\/p>\n\n\n\n1. Types and kinds of site structure<\/h2>\n\n\n\n
For example, Home page of a beauty salon \u2192 “SPA and massage” \u2192 Type of massage \u2192 Make an appointment for the service.<\/li><\/ol>\n\n\n\n![\"Fig.](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/08\/ris.-2-primer-linejnoj-struktury-sajta-kosmeticheskij-salon-1024x655.png\" "\\"Example")
<\/figure><\/div>\n\n\n\n![\"Fig.](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/08\/ris.-3-primer-drevovidnoj-struktury-sajta-internet-magazin-sporttovarov-1024x502.png\" "\\"Example")
<\/figure><\/div>\n\n\n\n![\"Fig.](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/08\/ris.-4-primer-blochnoj-struktury-sajta-detskij-centr-iskusstv-1024x520.png\" "\\"Example")
<\/figure><\/div>\n\n\n\n![\"Fig.](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/08\/ris.-5-primer-alfavitnoj-organizacii-1024x658.jpg\" "\\"Example")
<\/figure><\/div>\n\n\n\n![\"Fig.](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/08\/ris.-6-primer-organizacii-po-celevoj-auditorii.jpg\" "\\"Fig.")
<\/figure><\/div>\n\n\n\n![\"Fig.](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/08\/ris.-7-primer-tematicheskoj-organizacii-1024x659.png\" "\\"Example")
<\/figure><\/div>\n\n\n\n![\"Fig.](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/08\/ris.-8-primer-geograficheskoj-organizacii.png\" "\\"Example")
<\/figure><\/div>\n\n\n\n![\"Fig.](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/08\/ris.-9-primer-hronologicheskoj-organizacii.png\" "\\"Example")
<\/figure><\/div>\n\n\n\n2. How to evaluate the structure of the web resource. Quality requirements<\/h2>\n\n\n\n
![\"Fig.](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/08\/ris.-10-primer-pravila-treh-klikov-na-nashem-sajte.png\" "\\"Fig.")
<\/figure><\/div>\n\n\n\n3. Algorithm of creating the correct structure of the site<\/h2>\n\n\n\n
![\"Fig.](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/08\/ris.-11-primer-poiska-konkurentov-v-vashej-nishe.png\" "\\"Example")
<\/figure><\/div>\n\n\n\n![\"Fig.](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/08\/ris.-12-1024x533.png\" "\\"Fig.")
<\/figure><\/div>\n\n\n\n![\"Fig.](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/08\/ris.13-interfejs-megaindex.png\" "\\"The")
<\/figure><\/div>\n\n\n\n![\"Fig.](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/08\/ris.-14-interfejs-coolakov.png\" "\\"The")
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You can anchor blocks such as “Read also”, “You might be interested”, “With this product buy,” etc. on the site.<\/p>\n\n\n\n
![\"Fig.](\"https:\/\/ppcseo.com\/wp-content\/uploads\/2021\/08\/ris.-15-primer-horoshej-razbivki-tovarov-po-filtram.png\" "\\"Example")
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